MOVA has strengthened its partnership with the Essendon Football Club, announcing AFLW stars Bonnie Toogood and Georgia Nanscawen as its newest Australian brand ambassadors while showcasing its flagship Z70 Ultra Roller robot vacuum in Australia for the first time.
Disclosure: Digital Reviews Network editors Kevin Cheng and Simon Pollock were guests of MOVA at the Essendon Football Club event where the partnership announcement and Australian debut of the MOVA Z70 Ultra Roller took place.
Hosted at the NEC Hangar, Essendon’s headquarters, the event celebrated MOVA’s role as Co-Major Partner of the Club’s AFLW program. The company’s leadership team joined Essendon’s AFLW squad, with Toogood and Nanscawen presenting MOVA with a personalised Bombers guernsey before becoming the first Australians to experience demonstrations of the company’s latest premium AI-powered home robotics range.
The expanded partnership builds on MOVA’s existing sponsorship of Essendon’s AFL program and completes its ambassador line-up across both elite football programs. AFLW captain Bonnie Toogood and 2024 AFLW Best and Fairest winner Georgia Nanscawen join AFL players Zach Merrett and Darcy Parish as official MOVA ambassadors.
Equal investment across AFL and AFLW
MOVA says its continued investment reflects its commitment to recognising elite performance equally across men’s and women’s football.
The partnership comes as the AFLW continues to experience significant growth, with more than one million fans attending AFLW matches across the competition and participation in girls’ football continuing to reach record levels nationwide.
Bonnie Toogood, Essendon’s inaugural AFLW captain and a multiple AFLW All-Australian, said the partnership sends a positive message about the future of women’s sport.
“I’m proud to partner with a company that’s making such a genuine investment in women’s football. Seeing MOVA support our AFLW program alongside the AFL team sends a really positive message about where the game is heading and shows they value elite athletes equally.”
Georgia Nanscawen, whose remarkable comeback from an ACL injury culminated in winning the 2024 AFLW Best and Fairest Award, said intelligent home technology had become part of her routine.
“Training, recovery and preparation don’t leave a lot of spare time, so it’s great having technology that genuinely helps around the house.
“It’s fantastic to represent a brand that’s investing in women’s sport at such an exciting time for the AFLW. Partnerships like this help our competition continue to grow while recognising the professionalism and commitment of female athletes.”
MOVA highlights Australian growth
MOVA Country Manager ANZ Nancy Zhang said the announcement represented an important milestone for the company’s Australian expansion.
“Today is an exciting milestone for MOVA because it brings together our biggest product launch in Australia to date with the continued growth of our partnership with Essendon Football Club.”
Ms Zhang said MOVA’s relationship with Essendon extended beyond sponsorship.
“What attracted us to Essendon wasn’t simply the opportunity to sponsor a football club. We saw an organisation committed to high performance, leadership and pursuit of excellence. Those are exactly the same principles that drive our teams as we develop the next generation of intelligent home robotics.”
She added that the expanded ambassador team demonstrates MOVA’s commitment to supporting excellence across both AFL and AFLW.
“We were incredibly proud to welcome Zach Merrett and Darcy Parish as our first Australian brand ambassadors, and today we’re equally excited to welcome Bonnie Toogood and Georgia Nanscawen to the MOVA family.”
Z70 Ultra Roller makes Australian debut
Alongside the ambassador announcement, MOVA officially demonstrated the new Z70 Ultra Roller robot vacuum in Australia for the first time.
The flagship model introduces the company’s latest cleaning technologies, including:
- HydroForce continuous fresh-water roller mopping
- 36,000Pa suction power
- Intelligent carpet protection
- Threshold and obstacle crossing
- Automated self-maintenance features
MOVA says the Z70 Ultra Roller is designed to address common frustrations associated with robot vacuums, including dirty mop dragging, missed cleaning areas, wet carpets and ongoing maintenance.
The company believes intelligent home robotics allow busy households and professional athletes alike to spend less time on household chores and more time focusing on work, family, recovery and everyday life.
The Z70 Ultra Roller is expected to form a key part of MOVA’s expanding Australian smart home portfolio as the company continues to grow its local retail presence.
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MOVA continue to fly with Bombers as AFLW Co-Major Partner